Keywords serve as the foundation of any effective search engine optimization (SEO) strategy, but is there a point where their abundance becomes counterproductive?
According to Google Search Advocate John Mueller, the use of domain names overflowing with keywords should be avoided. Such domain names often carry a stigma of spam and can hinder a company’s ability to broaden its offerings and establish a strong brand identity.
Even more significant than domain names, the practice of keyword stuffing or excessive keyword usage in website content has consistently been discouraged.
So, is there a limit to the number of keywords you should target? Absolutely.
In this blog post, we delve into the concept of keyword stuffing, its detrimental impact on SEO performance, and provide best practices for steering clear of it.